哥哥的“百事可乐”广告

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部分图文资料来自 lesliecheung.cc
百事可乐 Pepsi 1988
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海报

yeechiulee

哥哥和Michael Jackson都是百事廣告代言,...有點開心

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两版报纸广告

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5 F3 {3 G9 P4 Z9 Y  N" u3 O[color=#DC143C]与米高积逊同等级 张国荣大有满足感
9 D$ @) a. [1 P0 L# [7 C( Z" W张国荣最近接拍了一个汽水广告，侧闻酬劳高达一百万，那只牌子汽水另外又赞助他的演唱会，费用当然是另议。
我看见他，便说：『发达啦，单是拍一个广告就发达啦，是不是这样？』我竖起一只手指。他嘻嘻笑，并不否认。『东南亚区做的，不单在香港放的呀这个广告，当然要有相当高的酬劳。』  

( ?" g; o1 h3 I6 g$ v% G) j2 H这个广告美国版是由著名红歌手米高积逊拍的，东南亚区则选中张国荣，他好开心，当然，选他表示他在东南亚有代表性。而且，米高积逊也拍过，意味着与这位超级偶像同等级，不开心才怪。
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( F* L; h$ B$ q  Z前几日，他在伊馆跟歌迷有个免费演唱会聚会，一来是见见他们，二来真正原因是要来拍那个汽水广告歌迷对他狂热情况呢！ 我逗他：『喂，不如多拍几个广告，拍一个差不多等于一部片酬，又没有那么辛苦。』  『我也想呀，可是没有人这样找我拍。』他笑说，『拍广告有好多合约规条，拍了一个在一段日子便不能拍另外一些广告，不然人家高薪请你就没意义了。』『还是开演唱会最好，一开十几廿场，一千几百万落袋了。』我说。 『别说钱了，税局看得紧呀。』他笑。

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[color=#DC143C]
: w) L; i* e; Y, t- x7 L6 E/ mExtract from Entertainment and TV Times (1988)
IN AMERICA, Pepsi Cola chose Michael Jackson to represent the new generation.  In Hong Kong it was Leslie Cheung Kwok-wing, who is now displaying his own brand of megastar fizz, with 23 sell-out pop concerts at the Coliseum.
Endorsements, first for Konica and recently for Pepsi Cola, have become a profitable sideline for the star.  Cheung said that he was happy with the Pepsi commercial, as the “sexy and romantic” sequence matched his present image.  PepsiCo chose the star for its local advertising campaign on advice from Hong Kong ad agency BBDO, and a representative of the agency said that Cheung was the first and only choice for the new advertisement.
& t! X5 g7 p$ t$ a1 Z“Cheung represents the younger generation.  We asked a lot of kids their opinions before we made the decision to approach Cheung.  We decided that Alan Tam was already over-exposed.”

[color=#DC143C]摘自电视娱乐时代（1988）
在美国，百事可乐选择了麦克尔。杰克逊来代表新一代的口味，而在香港这个品牌的代言人是张国荣，此刻他正在表现他独特的巨星品牌饮料，同时在红勘还有23场满座的流行音乐演唱会
据记载，张国荣第一次为柯尼卡，最近为百事可乐代言，广告活动已经成为了明星的一种副业。他说参与百事的商业活动他很开心，因为“性感和浪漫”系列很符合他现在的形象。香港广告机构BBDO建议百事公司选择明星来代言广告，机构的代表曾说，张国荣是新广告唯一最好的选择。
) A" R/ ~7 h9 Q/ b3 x- v( O“张国荣代表了年轻一代，在我们选定他前，我们询问了许多年轻人的意见，而我们觉得谭永麟已经暴光过度了
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[这个贴子最后由wuwu在 2005/03/04 09:45pm 第 6 次编辑]


[color=#DC143C]Leslie Cheung wins TV ad deal
  
' Y/ ]' q5 k& F/ |' G7 ySINGER Leslie Cheung yes­terday clinched a deal for a series of commercials for radio and television that puts him alongside megastar Michael Jackson.
But while Wacko Jacko';s contract with PepsiCo is worth a staggering US$10 million (about HK$78 million), Cheung';s is "significantly less than that", according to the company';s regional vice-president, Mr Peter Kendall.
; m0 U9 W2 |/ r- H"As far as we know, this is the first time that any company in Hongkong has teamed up with both a local star and an international megastar," Mr Kendall said yesterday after Cheung signed a 12-month contract with North Asia PepsiCo In­corporated.
The new commercial featuring Leslie Cheung';s Rockia'; the Pepsi Way will be aired alternatively with a 60-second spot featuring Michael Jackson and his Grammy nominated hit. Bad, from the beginning of next month.
, K8 t0 a' `& JThe Bad album has produced four hit singles, making Jackson the first artist to have four number one singles from the same album.
Cheung has won several major awards for acting and singing. His song Thinking of You is currently in the Top 10.
$ U+ [# k8 Q# ^He also stars in the television advertising campaign for fast food chain Cafe de Coral.
PepsiCo recently switched its advertising account from J. Walter Thompson (JWT) to BBDO, which will produce the Leslie Cheung commercial.
The change was made despite the fact that Pepsi';s market share in Hongkong had increased by at least 118 per cent from 1985 during the Pepsi Challenge campaign of JWT.
+ x6 y& f) q2 a+ ~Three plants in China are now pumping out 30 million dozen bottles of Pepsi a year. The new generation of music commercials follows the success of the Pepsi Challenge which saw almost 200,000 people in Hongkong compare Pepsi and Coca-cola.
Cheung, who the company believes represents the territory';s new generation, said he was eager to take part in the series featuring the world';s superstars.
After signing Michael Jackson, the company signed Lionel Richie and Menudo. In 1986 Glenn Frey of the Ea­gles and Don Johnson, star of the popular TV program Miami Vice, took over.
Now Michael Jackson is back and the company has added local talent like top pop vocalist Anchalee in Thailand, several leading rock bands in the Philippines and now Leslie Cheung in Hongkong.
5 _, p9 `. w  |! y, y7 Y5 L"These artists all have one thing in common: They represent in their market today';s new generation," Mr Kendall said.
( q/ t* t2 j2 N"Hongkong has become one of the most sophisticated and expanding markets in Asia.
"In the soft-drink portion of our business, total growth for North Asia last year was up 24 per cent, the highest increase we have experienced," he said.
3 [% a; L" }1 ~2 F, V/ \' h+ n% OThe company hopes their duet of Jackson and Cheung will better that.
& {4 l( p, \6 @South China Morning Post
[color=#DC143C]张国荣赢得电视广告的相关情况
* k! s* \* {7 b- D/ |% ]0 n0 [昨天歌手张国荣和百事公司达成一系列广播电视商业活动的协议，这使他和巨星麦克尔.杰克逊并驾齐驱
但杰克逊和百事以1000，000美金（大约7800，000港币）签了合约，而张国荣的报酬“比他低得多”地区副总裁Peter Kendall说
“据我们了解，这是第一次由香港的公司把本地明星和国际巨星合作一起推广品牌，” Kendall先生说，昨天张国荣已经与北亚百事公司签了一个12个月的合同.
3 a" u9 ?+ S8 F/ m; ^  K新的广告从下个月初开始，主要由张国荣的ROKIA THE PEPSI WAY 和克尔。杰克逊的格莱美的成功提名的歌曲“BAD”轮流播出
2 Q+ i* b. \! V' h3 x  o张国荣在唱歌和表演领域已经赢得了一些重要奖项，他的新歌想你目前在排行榜的前10位。他也曾参与电视广告，为速食连锁Cafe de Coral做广告
+ F8 C8 I! e0 k! c. `/ p1 g+ p百事公司也把广告事项从J. Walter Thompson (JWT)转到 BBDO，BBDO将负责张国荣的商业活动
- v3 g) a8 u/ S2 J2 V* X变化开始了，百事公司在香港的市场比1985年JWT推广活动的期间增长了118个百分点
% G8 X/ J8 S5 c在中国的三家工厂一年生产3000，000罐百事可乐。新一代的音乐产业，追随百事的成功，近200，000香港市民用百事可乐与可口可乐来作比较
* \. E6 N8 j6 j5 p公司相信张国荣是香港地区的新一代的代表，而且他自身也非常希望能加入世界巨星的行列
与麦克尔.杰克签约之后，百事公司又与Lionel Richie 和Menudo签约。而在 1986年Glenn Frey of the Ea¬gles 和 Don Johnson，著名的电视明星Miami Vice取代了他们
现在麦克尔。杰克逊已经重新参与了广告，公司又签了不少本土艺人，就如泰国顶尖的流行歌手Anchalee，菲律宾的一些有影响力的摇滚乐队和现在香港的张国荣
“这些艺术家都有一个共同的特性，他们都代表他们市场今天的年轻一代” Kendall 先生认为香港已经成为现在亚洲地区综合性和迅速扩大的市场之一
" V1 V' H5 Y1 b. Y6 A他说“在我们经营的软饮料这一部分中，北亚市场去年的总增长了24个百分点，这是我们经历的最高的增长”

公司期望杰克逊和张国荣的二重唱会有更好的效果
中国南方日报

不在那里

哥哥好强啊

lsune

反正我这辈子喝可乐之选择Pepsi
1 R: E) l2 C9 }( |没有理由

夕荣

    好骄傲呀！

泪念荣

以前的哥哥，多快乐啊/
百事可乐。

ritacheung

我只喝百事，能感觉到哥哥

tingeliu

我每天都喝百事,开始是为哥哥,现在成为习惯.
4 A% \& j# C% ^! {' z! W9 b就像思念!

phantom

百事可乐!!!
我的最爱------天王级人物的选择......

小十

只有哥哥才称这种世界级的饮料吧,^_^
百事就是有眼光哈.....

IamwhatIam

以前我喝的是可口可乐。自从知道了这个我就换了口味！！！！呵呵

不忘玻璃之情

除了哥哥  还有更好的选择么
？